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Target Market And Distribution These programs will appeal not only to the targeted youth, but to parents, grandparents, teachers and many others who have a vested interest in seeing young people develop ethical leadership skills. What parent does not want to see his or her child develop as a leader? But, what tools are available to help parents or grandparents instill ethical leadership skills in their children? Lil’ Lumpy‘s lessons, presented in a creative, entertaining and effective, way will be a welcome tool to assist in this effort. Initially the primary targeted market will be the golf industry. Thousands of parents, grandparents and many young people attend the PGA, Nationwide and Champions tour events each year. Offering Lil’ Lumpy leadership learning tools at these events is a natural. In addition, thousands of young people participate in hundreds of junior golf events all across the nation, and these would provide an extensive and natural platform to market Lil’ Lumpy lessons. Marketing opportunities beyond the golf industry exist in educational networks, youth associations, foundations and the general public.
There is also potential to use mass media to spread the story of ethical leadership. For example, the different episodes teaching ethical leadership would fit well with networks such as the Golf Channel, the Cartoon or Kids Network. |
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