Overview

Need

There are a number of fine organizations dedicated to teaching youth the values of life. The Boy and Girl Scouts, Big Brother Big Sister, The First Tee and Pro Kids are good examples. There are also cartoons, like Veggie Tales and Dora the Explorer, designed to promote ethical values. By demonstrating and teaching high ethical values, these groups seek to impart to young people the “dos and don’ts” of functioning effectively in society. This is all well and good and is a valuable service to children.

But there is a missing link.

What’s lacking is an effort to expose and teach young people the techniques needed to become effective leaders. It is one thing to teach youth how to live a solid ethical life and to “go along to get along,” but it is quite another thing to teach a child how to step out and be a leader. There’s little attention being paid to developing this necessary skill. In a country being challenged by the increasing competition of globalization, there is a growing need for individuals skilled in leadership. It is not enough, however, for someone to become a leader – what’s critical is that our society create ethical leaders.

Ethical leaders are not predestined from birth but are products of what they have learned and observed. Ethical leadership is a prerequisite for success in any walk of life, and, more generally, for a success-driven society. Unfortunately, young people are exposed too often to bad examples of leadership from a growing number of business executives, athletes, celebrities and politicians. This does not bode well for our future.


Techniques To Be Employed
Golf is probably the most respected of all widely played and followed sports. Unlike other professional sports, golf has been untouched by scandal and is famous for the levels of integrity and high ethical values exhibited by its players. As such, golf will be used as the vehicle to help teach youth high ethical leadership values.

Maggie’s Imagination Farm will produce a series of 3D golf action DVD animations titled Lil’ Lumpy. Each of these DVDs will use a unique golf experience in an entertaining, adventurous and fun way to impart the essential skills necessary to develop strong ethical leadership attributes in youth. Viewed repeatedly, these adventures will serve as a constant resource for the development of ethical leadership skills and a reminder of the right way to lead others. (See attached for a listing of the first 18 lessons of leadership to be learned.) In addition, Maggie’s Imagination Farm will develop printed materials, baseball caps, t-shirts and posters, all of which will be marketed to young people to reinforce ethical leadership concepts.

Popular PGA Tour professional Tim Herron (whose nickname is “Lumpy”) has lent his good name and efforts to become a central character in the series. Tim and his wife Ann are parents of three young children and are passionate about them learning ethical leadership skills. Other celebrities who’ve achieved success the right way will be sought to design signature fantasy golf courses that Lil’ Lumpy and the supporting cast will play.